DEVELOPMENT HOTEL WITH US
- Complete Solutions for operations including Sales and Marketing.
- Currents our portfolio 826 keys, flag on the Koh Chang, Trat province & Phuket, Thailand.
- Experienced management, professional, dynamic Sales & Marketing team.
- Best practice & solutions for Sales & Marketing through all possible distribution partners.
- Successful records for profit & loss in operations and best REVPAR.
- Flexible solutions and commitment to our partners.
- Clear business plan, budget plan and P&L report.
- Marketing and public communication activities both on & off your properties.
- Feasibility study report & financial plan.
KEY GLOBAL ACCOUNT
MANAGEMENT PLATFORM
AND SALES REPRESENTATIVE
- Direct contract with major tour operators in target countries i.e. UK, Australia, France, Germany, Russia, China etc.
- Key global account management in each country such as Trailfinders, Flight Centre, Climat Du Monde, Go Vacation, Ctrip
- Representative in China, Australia, Russia & CIS countries.
- Manage Key account and maintain tourism relationships in each country.
- Focusing on increasing direct contracts and being able to feature GHMC hotel managed properties into main brochures.
- Strategic tactical roadshows.
- Hard bargaining negotiations.
SALES CAPABILITIES
KEY GLOBAL ACCOUNT
- All national DMC’s across major drive markets.
CORPORATE AND GOVERNMENT CENTER
- Manage relationship with global corporate key accounts and government accounts.
- A tactical corporate and government sales blitz.
SALES MANUAL
- Standard sales material and presentation including translation into local language.
- Standard format for contracts, promotions, BEO (Banquet Event Order) and all sales concerned documents.
SALES STRATEGY
- Rate structure including tactical promotion in each market, i.e. flash sales, group series and MICE.
- Competitor analysis (SWOT and pricing comparison.
REVENUE MANAGEMENT
& E-COMMERCE
REVAMP REVENUE STRATEGY
- Rate parity health check and procedure to fix rate parity.
- Opportunity on member pricing, GEO targeted pricing, mobile pricing and tactical pricing.
- Strategy on business mix, channel and GEO source optimization.
- Advantage on OTA and wholesale contracts.
- Direct booking program. Gain more bookings and lower cost of distribution.
- Performance expert team to support property.
DISTRIBTION PLATFORM
- Two way interface with single image inventory.
- Dynamic rate connectivity on all major distribution channels.
- Reservation delivery to PMS.
ANALYTICS SURVEY
- GHMC proprietary revenue management tools.
- STR report (if any) and 3rd party analytics tools adoption.
- Driving revenue through business & marketing intelligence.
DIGITAL TRANSFORMATION
- Best in class booking engine with connectivity to hotel PMS.
- Enhance digital experience on website and digital media.
- E-marketing and affiliate program-more exposure, higher opportunity.
- Meta search engine, driving more direct booking.
- Integrated with automated upselling technology to boost ancillary revenue.
TRAINING
- Revenue management training
- Digital marketing training.
REVENUE MANAGEMENT
CAPABILITIES
PEOPLE
- Getting the right talent.
- Identify the specialist requirement.
- On boarding induction training.
- Internal development.
- Utilized individual strength.
- Team collaboration.
- Understand RM & big picture strategy.
- Communication is the key.
PROCESS
- Update and standardize market segmentation.
- Consistent pricing philosophy.
- Guideline/SOP.
- Focus on RM/E-commerce key performance metrics.
- Forecasting cycle.
- Early warning system. – Fact-base strategic decision.
- Analytical process.
SYSTEM & TOOLS
- System adoption and training.
- Standard template for RM.
- Identify the right system & tools.
- Use system & tool to drive strategy.
- Property/Consolidated report tool.
- Cost-benefit analysis
PR & MARKETING
CAPABILITIES
CUSTOMER RELATIONSHIP MANAGEMENT
Engaging communications programs to reach new and acquired guests to build loyalty, cross over purchasing among GHMC’s properties and deeper spend opportunities.
PUBLIC RELATIONS
Extensive infrastructure devoted to brand reach including agency support in Thailand and Oversea.
BRAND IDENTITY MANUAL
Beautiful, effective and flexible brand guidelines including sales and marketing collateral and advertising templates both digital and print.
SOCIAL MEDIA
Promotional programs engaged in social media channels including Facebook, Instagram, LinkedIn, Line, Weibo, WeChat and others in developing markets
